Get More Traffic from the New Squidoo GreetBox
September 5th, 2009
Greetings! If you’ve been around Squidoo awhile you might have noticed a recent drop in referral traffic to your lenses from within Squidoo. Some of that traffic used to come from links on other, related lenses. With the lens layout changes from a couple of months ago, those Squidoo-generated links ceased to exist.
Where did they come from in the first place? They were a result of a lensmaster’s opting in to the Discovery Tool, which is found on a tab in every lens’s intro module. The tab is still there and, I’m happy to report, the Discovery Tool is now working again, although in a different way.
Click on the Discovery Tool tab for any lens and you’ll see space for three different lens URL’s. It’s up to you to provide links there (if you want to) to lenses related to your own. Naturally you’re going to want to include your own lenses, or you can choose somebody else’s lens.
So what happens to those links? With today’s introduction of the GreetBox on Squidoo, when someone finds your lens by way of a search engine and clicks through, they will see your lens but with a GreetBox at the top. The new, non-logged-in-to-Squidoo visitor will be greeted and provided with links to three lenses that, in case your page doesn’t actually provide what they were looking for, they can visit instead. While this may sound like an invitation to exit your lens, well, in a way it is. Squidoo wants to provide what the searcher was looking for and if your lens doesn’t fit the bill, the visitor can either hit the “back” button – or he can choose one of those three lenses instead of yours. I vote for the latter choice, wouldn’t you? Let’s keep our visitors on Squidoo!
If you’d like for one or more of those three alternate lens choices to be your lenses, then make sure you opt in to the discovery tool and provide related links. That’s the good news. The better news is that if you do opt in (and all of your lenses should already default to the opt in), your lens just might appear as a related link on somebody else’s lens. However if you opt out, don’t expect traffic from anyone else’s GreetBox because your lens won’t be eligible to appear there.
The GreetBox is in an experimental stage on Squidoo right now. Read more about this exciting new traffic tool on the Squidoo blog.
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Posted in I Squidoo