Expose Yourself On Amazon.com
September 3rd, 2009
If you’re an e-business owner then you’re probably looking for traffic. Have you considered exposing yourself and your business on Amazon.com?
If you’re an Amazon seller or shopper you’ve probably noticed customer reviews on many of the items for sale there. Have you written any reviews? If you’ve purchased an item from Amazon you’ve probably received an email from the company asking you to leave a review and rate the product. Actually, you don’t have to have even purchased an item from Amazon to leave a review. Many people who buy items elsewhere and either love or hate them add their product reviews on the Amazon website. Have you?
If you haven’t, you’re missing out on some great exposure. But before you head to your favorite products, look for the “Your Account” link at the top right of any Amazon.com page. From there, scroll down to “Personalization” where you’ll find a “Your Public Profile” link. On that page you can add your nickname, upload a picture, talk a little bit about yourself, and even leave a link to your website. It’s that last part you should get excited about. Include the link you want people to see first, your home page link, blog link, or even your Squidoo profile page link.
Once you’ve completed and saved your profile, start writing product reviews, maybe a couple a day. Be honest by reviewing based on first-hand knowledge of books or appliances or shoes or computers or golf clubs or gadgets you’ve actually used and, preferably, own. Be specific in your reviews in order to make them useful for shoppers evaluating items for purchase; those same people will rate your review as useful or not and the most useful reviews rise to the top and are more likely to be read.
There’s no guarantee that someone will click through on your name in the review to look at your profile, but as a shopper I know that I’ve done so and I would expect someone, sometime, to click through on my name as well.
By contributing to the Amazon shopping community with product reviews, you may end up exposing yourself and your business to your next biggest customer.
Good idea? I think so. What do you think?
P.S. Use good keywords in your reviews. You do know that product reviews show up in search engines, right?
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Posted in I Squidoo