A friend asked me this question today regarding her new lens, which is on a personal topic: “Does Squidoo make money when you do not monetize a lens? If so, I would rather set it to charity …”
I thought someone else might have a similar question about ads on Squidoo lenses, so I decided to share my answer here:
“Short answer is yes, Squidoo makes money on the ads. You share in that income based on lensrank. But if you set the lens to 100% for a charity, any lensrank money you might earn from that lens will go to the charity. That sounds like what you would want to do.
“Longer answer, if you want to, you can opt out of certain ads on your lens. You’ll find that option in the lens settings area on the lens workshop. You can opt out of everything but the google ads. Just opt out for that lens only, not for all your lenses. That will keep the number of ads on the lens to a minimum but will also reduce the money that might go to the charity you’ve chosen, so there’s a trade-off.”
Hope that helps!
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